WRIGHT-TO-KNOW: 25 TIPS FOR MARKETERS TO DRIVE TRAFFIC TO A MANUFACTURING BLOG

Norman Wright, Jr., author of Wright-to-Know, outlines 25 tips for driving traffic to a manufacturing blog. Many of his suggestions can be used by distributors to drive traffic as well. How do you drive traffic to your blog? Do you even have one?

Wright-to-Know Excerpt:
If you are in charge of the marketing for your manufacturing company, you should have your blog be a central component to your social media strategy for new business. It is the site that you want to bring your prospective customers & clients to, the gateway and face of manufacturing company.

“Build it and they will come,” is not the answer to generate traffic to your company’s blog. You must employ proactive tactics to create awareness and interest among prospective customers. The more traffic that you can generate, from among your target audience, the more inbound new business leads that will follow.

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