MODERN DISTRIBUTION MANAGEMENT: SMALLER DISTRIBUTOR PROFITS FROM NEW E-COMMERCE PLATFORM

Modern Distribution Management’s Jack Keough recently spoke to Reid Supply Co., an industrial distributor based in Muskegon, MI, and Reid attributes their impressive, recent growth to their new e-commerce platform. Plus, they are using social media to increase awareness. Is your website e-commerce friendly?

MDM excerpt:
The use of e-commerce is becoming increasingly important among distributors and is now an important part of strategic plans for the growth of large and smaller distributors alike. Last week in a call with financial analysts, MSC Industrial Direct Co., one of the largest distributors in the country, said the web was a key driving point for their company, which is famous for its huge catalog filed with thousands of products.

But e-commerce isn’t just for big distributors. Reid Supply Co., an industrial distributor based in Muskegon, MI, has one of the most advanced web sites in distribution. Privately-owned Reid doesn’t share its financial information, but said its sales have increased “significantly” since it redesigned its Web site last July, expanded its products and made it easy for customers to navigate the site and place orders.

“We’ve been promoting our site in a number of ways,” says Greg Palmer, director of marketing for Reid during an interview. The company uses Facebook, Twitter and various other new media to drive customers to their site. And it has worked. In addition, the company sends e-mail blasts, provides print advertising and uses advanced search engine optimization techniques.

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