MODERN DISTRIBUTION MANAGEMENT: GIVE YOUR WEBSITE A LEAD GENERATION CHECKUP

MDM’s Bob DeStefano offers a list of ten questions to help you capitalize on your website, which has the potential to be your most powerful marketing tool! Are you making the most of the web?

MDM Excerpt:
Is your Web site a lead generation machine? Your Web site can be your most powerful marketing tool, delivering a steady stream of new business leads and filling your sales pipeline. Unfortunately, most companies do not optimize their Web sites for lead generation —offering, instead, nothing more than passive online brochures.

What about your website? Find out your website’s lead generation potential by giving it a lead generation checkup. Review the following 10 questions, and give yourself one point for each “yes” answer. Good luck!

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