MARKETINGPROFS: TAP THE POWER OF CUSTOMER FEEDBACK

MarketingProfs‘ Carolyn Hall discusses the importance of surveying your customers. Your customers are your most valued critics and supporters, so be careful to listen to what they have to say, and react accordingly.

MarketingProfs Excerpt:
In 2010, there is no excuse for keeping your marketing insight languishing in a silo, away from your core business processes.

Thanks to today’s Web-based technologies, you have an unprecedented number of opportunities to generate real business value from such insight.

By embracing a customer-feedback program, you can gain insight into customer attitudes and learn important truths about buying behavior as well as the evolving attitudes that will determine future buying behavior.

Understanding customer attitudes enables you to act quickly to prevent customer churn. Additionally, you can maximize cross-selling opportunities.

Marketing departments can use a customer-feedback program to drive tailored marketing campaigns and strengthen the relationship between brand and customer. Such programs are not just about making customers happy; they deliver real commercial value, too.

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