MARKETINGPROFS: WHY SOCIAL, MOBILE, AND EMAIL ARE BFFS (NOT ARCHENEMIES)
MarketingProfs‘ Morgan Stewart affirms why social, mobile, and email marketing are best used as team players as opposed to adversaries. Are you maximizing their potential as a team?
MarketingProfs Excerpt:
In the technology industry, we constantly focus on the next big thing.
It started with computers, which were going to do away with paper. Then came Internet shopping, which was going to do away with catalogs and (gasp!) going to an actual store. Then email came, which threatened to replace letters.
Mobile and social are the latest to be added to the mix. So, what are they going to replace? Catalogs and paper (again)? Television? Email? Marketing as we know it?
No.
Looking to the next big thing is not inherently a problem. As marketers, it is our responsibility to educate ourselves and our employers about the impact new technologies will have on our businesses.