BUSINESSWEEK: BE LOYAL TO THE ‘CUSTOMER EXPERIENCE’
Last week, BusinessWeek posted 5 tips on how to “Be Loyal to the Customer Experience.” Check out Stuat Kiefer’s top 5 hints.
BusinessWeek Excerpt:
Small business owners have always had to focus on streamlining and improving efficiencies in order to stay competitive and remain afloat—but what about creating solid competitive advantages by improving the customer experience?
Small business owners strive to provide a customer experience that differentiates them from their competition, but they often feel that they can’t compete on all levels against large national or regional merchants. Loyalty solutions can help level this playing field and are easily attainable for small businesses.
Loyalty solutions can track customer information, including how much is being spent and when customers are spending. Targeted marketing efforts that cater to the exact interests of customers will undoubtedly improve their experiences, increase marketing efficiencies, and ultimately cut costs for the small business owner. In today’s current economic environment, loyalty solutions become a wise investment and marketing tactic for small business owners and should not be viewed as an additional expense.
Here are suggestions on how to enhance loyalty programs through various strategies and real life applications for small businesses…