CEO STRATEGIST — THE SALES PLAN IS THE MOST CRITICAL COMPONENT TO SUCCESS
The CEO Strategist’s Dr. Rick Johnson suggests ways for improving your sales plan, which in his opinion, is the most critical component of success.
CEO Strategist Excerpt:
A sales plan is a schedule of events and responsibilities that details the actions to be taken in order to accomplish the goals and objectives identified during the contingency – recovery – strategic planning process. The plan ensures everyone knows what needs to get done, coordinates their efforts and keeps close track of progress. Sales plans must define the objectives, timeline and resources required to meet the growth objectives of the business unit, department or branch. This level of detail is unnecessary in the overall initial planning process. The sales plan should now detail how the company will achieve growth, profit and product objectives. The sales plan is especially critical to the contingency or recovery planning process.