MARKETINGPROFS: CURES FOR 8 COMMON SMALL-MARKETING-FIRM AILMENTS
MarketingProfs‘ Steve Adams points out five ways a small marketing firm can appear larger and run as though a bigger company. Whether you are a small marketing firm or a small distribution company, these tips will help you play with the big guys.
MarketingProfs’ Excerpt:
Ask most people what they like about working with small marketing firms, and you’ll hear answers such as “their personal approach” or “I’m not just a number to them” or “I get to work with the heavy hitters instead of some trainee just out of school.”
Yes, those are some of the things they say when things are going well. But should the perceived service level drop, those same enthusiastic supporters begin to question their decision about working with a small firm.
In particular, things that they used to find charming—such as a live person taking messages instead of a system putting a call through to voice mail—suddenly become indications that maybe they need to consider a somewhat larger, “more professional” firm.
The good news is that these small-agency quirks don’t have to be fatal. In fact, many can be fixed by applying simple technology that provides big-business tools while allowing firms to stay true to their small-business core. The following eight cures to the common small-marketing-firm ailments will help ensure that your company doesn’t fall into the “too small” trap…