MARKETINGPROFS: THREE ESSENTIAL MARKET-RESEARCH METHODS IN AN ONLINE COMMUNITY
According to MarketingProfs‘ John Kembel, now is a prime time to gather qualitative insights from customers. Make use of social media to gain instant feedback from your customers with these three tips.
MarketingProfs Excerpt:
How much do you know about your customers right now, at this moment?
A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, and goals. No doubt about it: It’s important to know those things. But relying solely on such information to connect with customers is like trying to strike up a conversation with a cardboard cutout. It just isn’t enough.
Your customers are real people. Their needs, concerns, and motivations are dynamic and likely changing rapidly in this climate as a result of layoffs, budget cuts, and general worries about the state of the economy.
Now, more than ever, you need to know what your customers are thinking from day to day, what they need and what they want, what motivates them, how the economic decline has affected them, and what they’ll be ready to buy on the upslope. This knowledge is crucial for weathering the economic storm. Not only that, it can lead to breakthrough success after the storm passes.
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