MARKETING PROFS: THREE WAYS TO PERSONALIZE YOUR EMAIL MARKETING: REMEMBER WHO YOU’RE TALKING TO
On MarketingProf’s website, Karen Talavera addresses perhaps the most commonly made error in email marketing– personalization. She reminds marketers to remember you are dealing with real people.
MarketingProfs Excerpt:
Sometimes we get so caught up in the procedural logistics of email marketing that we forget we’re communicating with real people. We think in terms of lists, databases, target audiences, and segments.
With email, as with conventional channels, it’s important to remember that there are real people on the other end of our messages. When we press the send button, we’re not just delivering messages to in-boxes, we’re communicating with individuals.
The continued use of the word “blast” to describe email campaigns (as in “We just sent our fifth [cringe] email blast of the month”) underscores this point.
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