MARKETINGPROFS: 10 EMAIL MARKETING TIPS FOR SMALL BUSINESS OWNERS
In an economy such as now, marketing budgets are often the first to go. Check out these email marketing tips from MarketingProfs to generate business.
MarketingProfs Excerpt:
Small-business owners are busy folks, especially in the current economy. They wear many hats, including that of marketer.
Email is a medium for economically and effectively marketing your small business. But most everything out there that provides guidelines, best-practices, and advice on the application of the channel to your marketing efforts are largely geared toward bigger businesses.
And it can be difficult for those who plan and build email marketing plans and strategies for bigger organizations to step back and reflect on the days when office politics didn’t exist and they had to do it all yourself…
Until now, that is, because here are 10 tips you can leverage and implement easily and quickly—while still having a positive influence on your bottom line—without having to worry yourself with multivariate testing, dynamic content development, and data integration.
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